Great news for real ale lovers as brewer Greene King announces that it is launching gluten-free versions of its 2 most iconic beer brands that will be available from the beginning of February 2016. It looks like Greene King has noticed a number of smaller craft breweries that have been introducing gluten-free beers and has decided that it wants to capture a slice of this growing market.
“Gluten free versions of the brewer’s flagship beer, Greene King IPA and the UK’s number one premium ale, Old Speckled Hen will be available in 500ml bottles from February, and have been specially crafted to be free from gluten without compromising on the well-known flavour, aroma and appearance of either beer.”
“The gluten free beers are brewed with their usual quality ingredients and to their normal recipes, with the reduction in gluten content achieved through an innovation in the brewing process. A bespoke product stream ensures the beers remain segregated and guarantees that they can be designated as gluten free.”
“George Johnston, Greene King brewing and brands marketing director, said: “Everyone should be able to enjoy great tasting British beer, especially as ale continues to grow in popularity, so gluten free versions of our leading Old Speckled Hen and Greene King IPA were the natural first choice to bring to consumers.”
“Gluten free Old Speckled Hen and Greene King IPA will be available in specially labelled 500ml bottles from early February 2017, including in the ‘free from’ aisle at Tesco stores. The labels carry the Crossed Grain symbol of Coeliac UK.”