People shunning Gluten takes big slice out of bread sales

Sales of sliced bread are falling sharply as shoppers shun carbohydrates and gluten. The value of wrapped sliced bread sold last year fell 3.7 per cent to £1.4 billion, according to Kantar Worldpanel, a retail analyst. Sales of Warburtons, the most popular brand, were down 11 per cent to £467.2 million.

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